Visual Identity / Campaign / Packaging · 2024
Night City Live Campaign
A visual identity for a cyberpunk festival
Overview
Night City Live is a concept for a cyberpunk-themed festival, developed as an RMIT Capstone project in 2024. Drawing on my research into gaming culture and visual displays in Tokyo’s Akihabara, I created an identity spanning posters, social media and energy-drink packaging. A dimensional wordmark, spiralling typography and neon colour connect the applications.
- Project
- RMIT Capstone course project · 2024
- Role
- Visual identity, poster design, packaging graphics and social media layouts.
Visual identity
A dimensional wordmark
A slanted cyan nameplate and crown form the primary mark. Lavender depth and pink edges give it a dimensional character, creating a recognisable anchor across the campaign.
One composition, three colourways
Spiralling lettering draws attention towards the centre, while the lower information band holds the event message, logo and QR code. Three colour variations keep the poster series connected.
Packaging design
A campaign you can hold
The energy-drink concept carries the identity onto a 375 ml can and a six-can carton. Yellow orbital lettering wraps around the can, while white lettering gives the carton its own emphasis. The cyan wordmark and fine violet linework connect both formats to the poster campaign.
From print to feed
The poster graphics carry into social media layouts, retaining the same colour variations, wordmark and central spiral at a smaller scale.
Student concept project. Visual identity and original artwork: Xiyuan Bai. Applications are presented as digital mockups; packaging visualisations were created with AI assistance using the original design files.