Brand Application / Merchandise · 2025
Dao Noodle Tote Bag
From the restaurant to everyday carry
Overview
A client project for Dao Noodle, a Melbourne restaurant. I adapted the restaurant’s existing logo and character graphics into a tote bag composition, balancing a bold yellow focal point, detailed black figures and open space.
- Project
- Dao Noodle, Melbourne · Client project · 2025
- Role
- Tote bag graphic composition and brand application.
From restaurant to everyday carry
The yellow sign and expressive character graphics are already part of Dao Noodle’s restaurant environment. The tote brings these recognisable elements into a smaller, portable format while keeping a clear connection to the restaurant.
Graphic composition
A simple hierarchy
An offset yellow circle creates the focal point, with figures entering from the lower-left and right edges. Open areas balance the detailed linework, keeping the mark distinct within the overall composition.
Scale and detail
A close view and a standing presentation show the relationship between the mark, figures and the bag’s shape. These mockups bring together the graphic detail and the overall application.
Tote bag composition and brand application: Xiyuan Bai. The design uses Dao Noodle’s existing logo and character graphics. Bag views are presentation mockups; the restaurant photograph provides brand context.