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Illustration / Poster Campaign · 2025

Extinction Rebellion

Planet on Trial

Outdoor banners — digital mockup.
Outdoor banners — digital mockup.
Night-time lightbox — digital mockup.
Night-time lightbox — digital mockup.

Overview

Planet on Trial is an illustration-led campaign concept exploring environmental damage and climate inaction. A recurring globe character appears in scenes of accusation, interrogation and confrontation. Exaggerated expressions and courtroom references bring humour and tension to questions of responsibility.

Project
Illustration-led campaign concept · 2025
Role
Campaign concept, character illustration and poster design.

Five scenes, one visual language

Each poster changes the expression, gesture and situation while retaining the globe-headed figure, lineup markings and oversized type. These shared elements connect five distinct scenes into a coherent series.

Guilty or Framed?
Guilty or Framed?
Caught in the Act
Caught in the Act
Under Interrogation
Under Interrogation
Breaking Point
Breaking Point
You’re part of this.
You’re part of this.
Street-poster application — digital mockup.
Street-poster application — digital mockup.

Campaign application

Turning towards the viewer

An enlarged face, pointed finger and the line “You’re part of this.” shift the attention towards the viewer. The street-poster mockup explores how this direct address could work at public scale.

Concept, character illustration and poster design: Xiyuan Bai. This is a conceptual campaign. Public-space applications are presented as digital mockups.